The Resort Effect: The White Lotus and Vacation Eyewear
Eyewear is at its best under the sun of exclusive locations. In recent years, the aesthetic trend dictated by The White Lotus has revolutionized summer collections. Breathtaking locations have brought back true vacation luxury, made of poolside aperitifs and sophisticated beach looks.
Timeless Icons and Evergreen Cult Classics
While new releases dictate seasonal trends, the true backbone of the eyewear market is made of history and charm that never fades. We must always pay homage to the timeless icons and evergreen cult classics, those models that have transcended the film they were chosen for, becoming absolute legends.
If TV series give us stories to get lost in, style is what allows us to find ourselves. You don't need an HBO production budget, a stunt double, or an Upper East Side penthouse to feel like the face of the season: often, the right pair of glasses is enough to change the plot of your day.
From the 'quiet luxury' of the protagonists of Succession to the vibrant glamour of Emily in Paris, up to the '80s vibes of Stranger Things: the line between set and reality has never been so thin. Find the cult frame that defines your mood and get ready to steal the scene.
Which series will inspire your look today?












